Marketing: The Untold Story… and How You Can Crack the Code

Why is marketing so elusive in the “entrepreneurial” world? What is the “Big Miss”…. and how do we usemarketing to correct it? How do you get clients? Come and hear noted business expert Zev Asch as he unfoldsthe mystery of sales conversion (hint: stop selling!) This will be live role-playing with an audience volunteer about the challenges facing her business. Bring your toughest challenge and we’ll tackle it head-on in a rapid Q&A! This is a dynamic and interactive seminar designed to help you grow your business.

The speaker is noted business expert, Zev Asch. Zev holds a BA in Psychology, an MBA in Marketing and has 30+ years of business experience in Marketing, Sales Management and Business Development. He has hired, trained, and developed direct and indirect sales reps. His accomplishments include achieving 14% growth for a medical device manufacturer and distributor; setting up a sales office in Germany covering eight European countries; and taking a device manufacturer from $3MM to $14MM, leading to an acquisition at $21MM. As a Brand Launcher Mentor, Zev turns his energy and expertise to helping his clients develop and execute strategies that strengthen revenue, profit and competitive market advantage.

Admission is $20 guests and $5 members. Lunch is included. RSVP by 11/10 so we can have an accurate lunch count by emailing ibwc@ymail.com or calling Karen at 631.754.6640.